What Is Visual Marketing And How Can You Use It To Increase Your Sales
Wouldn’t you like just by taking a look at your website to be remembered? So, unless you seek otherwise, you must implement visual marketing in your business strategy .
We are at a time when competition is fierce in any sector of the market. Therefore, getting your business brand remembered is not an option, but an obligation especially if video marketing software or Marketing Video Production In Dubai is applicable in your sector,
Today we will explain what visual marketing is and why it will help you improve your sales volume. After reading this article you will no longer have any doubts about what its benefits are.
What is visual marketing
Visual marketing consists of integrating visual elements to improve the marketing strategy of your website. Thanks to corporate videos , images and other graphic items, your business brand will sink deeper into the memory of your audience.
In fact, according to Hubspot, only 10% of people who have read an information remember it after 3 days. On the other hand, if that message is accompanied by a shocking image, that percentage rises to 30%.
On the other hand, if we talk about video consumption, the numbers skyrocket even more. Remember the saying that an image is worth more than 1000 words?
According to Dr. James McQuivey of Forrester Research, a one-minute video is equivalent to 1.8 million words.
If you stop now and try to remember the last advertisement that caught your attention, almost 100% sure it will be a television advertisement or a picture in a magazine.
The reality is that videos and images reach the audience more easily than text alone.
Visual Marketing Examples
If I just told you that a video is worth more than 1.8 million words, perhaps it is about time I stopped writing and put you on a video.
Imagine you have a travel agency. Your value proposition is based on the fact that with you your clients not only book a hotel and a flight, but an experience. Transmitting all those feelings with words is difficult. Instead, look at the result if you explained it with a video.
visual marketing helps you transmit and establish an emotional bond with your customers. With this strategy you are not only making your brand more remembered, but also that your customers are more loyal to you.
Why visual marketing will help you boost your sales
Now that we are clear about what it is, let’s see why visual marketing will help you improve your sales, which is what interests you.
- BOOST YOUR BUSINESS BRAND
We have already mentioned that the video and images will make your branding more remembered.
However, we cannot forget that the use of video favors you as an expert: you will transmit more professionalism. Yes, besides; you appear, you will promote the feeling of transparency.
- TRUST = SALES
In line with what we have just commented, to sell online you need to build trust, and to achieve this, video is an ideal tool.
People want to see the person. This will humanize you and transmit closeness to your target audience.
- YOUR VALUE PROPOSITION WILL HAVE MORE IMPACT
Explaining the business idea can be complicated since we want to say a lot and it is normal to get involved.
Instead, when using the video you combine what you have with the images. This way you will transmit a more complete message in your value proposition.
- IMPROVE YOUR CONTENT MARKETING
The statistics show that it is not only that the video is most remembered, but the public prefers videos to read content.
Therefore, complementing your texts with them will make your content more attractive.
- FAVOR YOUR SEO
Google loves videos and that implies that the contents with videos rank better. To improve your SEO use videos and images in your posts, you will see how your organic traffic increases.
- TUTORIALS & TIPS
If you have an e-commerce, do not miss the opportunity to complement your products with videos as a tutorial and with tricks so that the customer enjoys the product even more.
And now … will you use visual marketing?
We have not left you any loophole through which you can cast a doubt on whether or not you should use visual marketing on your website.